Metro Vision 2028

Metro Vision 2028 book spread

Client: Metro

Date: Summer, 2018

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Transportation has tremendous impact on the quality of life for all who live, work and play in LA. In this report, the social facets are parsed, and goals and metrics are defined in ambitious terms. I illustrated and designed the publication, and contributed to editing it.

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Metro Art Presents Posters

Dancers in mid-air at Ticketing Hall, Union Station

Client: Metro Art

2014 to present

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A few times per month, a public art program of Metro, Metro Art Presents, organizes high-quality performers to stage public shows at Union Station. I create posters and ads for these events. These are some of my favorite projects to illustrate and design at Metro because of the challenge that it poses: to capture the essence of the performance succinctly in one unique poster.

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Crochet Jam in Little Tokyo

Gathering around a table of scrap fabric to make a crochet.

Client: Metro Art

March 2019

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Introduced by Metro-commissioned artist Clare Rojas, Ramekon O'Arwisters, a Bay Area public engagement artist, led a group of about 45 willing participants from across LA County to weave strips of colored fabric together.Three hours later (which passed like a half hour), we joined our strands a produced a giant, vibrant piece. It is beautiful and a symbol of collective effort and imagination. That's the symbol of community civic engagement.

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Forward Motion exhibition catalog

Maria Reynolds, Transportation Director at Metro, poses next to her portrait in the Asselin Exhibition, in Union Station.

Client: Metro Art

Date: Spring 2019

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Metro Art organized an exhibition of photography entitled Forward Motion. Michele Asselin took photos of 21 women employees at Metro and created collages with photos of the intrastructure environment, which were printed onto film and featured in lightboxes in the corridor. To accompany the exhibition, I designed a catalog. Through the design, I aimed to preserve the powerful austerity of the photography and presence emitted through each subject. The typography aims to capture this same elegance, with a quietude, so that the artwork can take center stage.

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The Makers exhibition catalog

Image of an artist and his photo in the exhibition

Client: Metro Art

Date: Spring, 2016

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Throughout the Metro transportation system, public artwork highlights, accents and offers meaning to riders' journeys. The artwork may be loud and bold or quiet and subtle, but one thing is for sure, the artists, the makes, are invisible. This exhibition, The Makers was a lightbox series at on show at Union Station and honors the artists who have contributed to Metro. I designed the publication. The photos were taken by artist and photographer, Todd Gray.

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We're on this ride together Metro Safety Campaign

Simple line drawing of the interior of a bus and bus driver.

Client: Metro Art

Date: Spring, 2016

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A pleasant ride and safety takes the care of each person on the ride. This campaign is a gentle reminder that a shared ride means being considerate for all around you. And in this vein, riding a bus or a train can offer a much more memorable and enjoyable experience than riding alone. I illustrated, designed and copywrote this ad campaign.

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Bus Operator Assault Metro Safety Campaign

Saul Bass-inspired visual campaign condemning bus operator assault.

Client: Metro Art

Date: Spring, 2016

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On Metro buses' most dangerous lines, violence against bus operators was getting more frequent and more severe. Metro launched a campaign that showed on these lines only. It was important to target only the locations of the violence. I illustrated and designed this campaign.

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TAP card

Standard, regular fare TAP card, to ride Metro bus and rail.

Client: TAP

Date: Summer, 2016
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TAP stands for the Transit Access Pass, the reusable and reloadable plastic card used for disbursing fare payment everytime one rides transit. The TAP department wanted to distinguish itself from the look and feel of the Metro brand. Considering that Metro was heavily reliant on photography and hard-lined, vector shapes, I took a softer approach and focused on the atmospheric. TAP serves regional transportation systems' fare media, including Metrolink and Foothill transit, which travel beyond LA County. I illustrated and designed the standard TAP card as well as an entire suite of pieces viewable in the PDF.

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The Future of Waste Management in LA

Cover of the Siting Element Book

Client: LA County Department of Public Works

Date: Summer, 2014
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The Los Angeles County Department of Public Works is working on a plan to eliminate landfill waste by 2025. This study and plan are crucial to the long-term viability of the County as it continues to grow and prosper. The LADPW Siting Element outlines the research, impacts of waste, and plans for the future. The publication needed a design that matched the quality of the analysis and information it beheld. Select spreads are available for viewing.

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Contested Visions, LACMA

Title Wall

Client: LA County Museum of Art (LACMA)

Date: Spring, 2011
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LACMA featured an exhibition on the Spanish Conquest in the Americans from the indigenous perspective, as narrated and depicted through artworks. I designed the title wall, wall graphics, program and street banners, among additional marketing materials. The exhibition was on show for six months and orchestrated by LACMA Curator Ilona Katzew.

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